Tracking, weighted heaviest
Tag manager, analytics, ad conversion tags, call tracking, and the hidden form fields that record which ad and keyword produced each lead. Almost nobody has that last one, and it separates guessing from knowing.
Free tool for contractors
Free Landing Page Auditor for Contractors
Paste your page address and get a scored report in about 30 seconds: what is installed, what is missing, and why it matters - with tracking checked first, because that is the part most audits skip.
Takes about 30 seconds
No email required
Plain-language results
Run the audit
Fetching your page...
No results yet - here is what you will get
Run the audit above and this space fills in with your report:
- A score out of 100 with a plain-language gradeSo you know at a glance whether the page is helping or hurting.
- A check-by-check scorecardTracking, conversion elements, trust signals, SEO structure, and the basics - each with a one-line reason it matters.
- A short written summaryThe single most costly gap on the page, and what fixing it looks like.
What this auditor checks, and why tracking comes first
Most page reviews start with how the page looks. This one starts with whether you can see your leads.
Conversion elements
A tap-to-call phone number, a short form, booking options, and clear calls to action - the parts that turn an expensive click into a phone ringing.
Trust, SEO, and basics
Mentions of licensing, insurance, warranties, and reviews, plus page structure, schema, and mobile fundamentals. Dedicated ad pages skip the SEO checks - they usually should not rank.
What a good contractor landing page includes
Pages that turn clicks into booked jobs share the same working parts. This is the checklist the auditor runs.
- Sticky header with a tap-to-call phone numberMany visitors just want to call. Keep it one thumb-tap away.
- A headline that matches the adSomeone who clicked "furnace repair" should land on a page that says furnace repair.
- Trust chips and credentials up topLicensed, insured, WorkSafeBC - stated plainly, near the top.
- A short form, 3 to 4 fieldsEvery extra field costs leads. Name, phone, and the job is enough.
- Real project photosHomeowners can tell stock photos from real work in half a second.
- Reviews with a rating, visible on the pageProof beats promises. Show reviews where the visitor is deciding.
- An FAQ that answers real objectionsPrice ranges, timelines, service areas - what people actually call to ask.
- A sticky call bar on mobileThe next step should already be under their thumb.
- A privacy policy linkAd platforms expect it, and it signals a real business.
- Tracking behind all of itEvery call and form fill recorded back to the ad that produced it.
Page quality is a math problem, not a taste problem
In competitive trades around Vancouver, one click can cost $5 to $50. If 100 clicks land on a page that converts 3 of them, and a better page converts 9, the better page just cut your cost per lead to a third - same ads, same budget. So we audit pages like an accountant, not an art critic: the only question is what the page is doing to your cost per lead.
Auditor questions, answered
Straight answers about what this tool can and cannot tell you.
Is the landing page audit really free?
Yes. Paste your URL, pick your page type, and run it. No email, no signup, no obligation. If the results raise questions, booking a call is up to you.
What does the auditor actually check?
It reads the public HTML of your page and looks for tracking tags, conversion elements like phone links and forms, trust signals, and basic SEO and mobile structure. Everything is reported in plain language, with a score out of 100.
Can it tell if my tracking is set up correctly?
No tool can from the outside. The auditor sees what is installed, not whether it is configured correctly or recording conversions. Verifying that takes a hands-on audit inside your accounts, which is what we do.
My page scored low. What should I fix first?
Tracking, almost always. Until calls and form fills are tracked back to the ad that produced them, you cannot tell which fixes are working. After tracking: a click-to-call number, a shorter form, and proof like reviews and licensing.
Should my ads point to my homepage or a dedicated landing page?
Usually a dedicated landing page. A homepage has to serve every visitor, so it dilutes the message your ad made. A dedicated page matches the ad, loads fast, and asks for one action.
Want the fixes done, not just found?
We build and optimize landing pages for contractors, and we install the tracking so you can watch them work. Start with the page or the ads - either way you end up knowing your cost per lead.