Calls nobody can trace
The phone rings, but nothing ties the call back to the ad or keyword that produced it. The budget keeps funding keywords that never made a phone ring.
Google Ads for the trades
Ads that answer to you.
Google and Bing search ads for contractors around Vancouver, with the tracking installed before the budget gets spent.
We never work for your competition
The ad account stays in your name
Tracking installed before spend
Most ad accounts are flying blind
Most contractor ad accounts we open have no real conversion data. The dashboard says "clicks". Your question is "jobs".
Forms with no memory
A lead fills out your form and arrives as a bare email. Which ad sent them? Without hidden attribution fields, that answer is gone forever.
Optimizing on guesses
Google's automated bidding optimizes toward whatever you feed it. Feed it clicks and it buys clicks. Feed it real leads and it buys leads.
What we actually do
Three ways to work with us. Every one starts with measurement.
Campaign audits
A hands-on review of your account, your tracking, and the pages your ads land on. You get a plain-language list of what is working, what is wasting money, and what to fix first.
Builds + full tracking setup
New campaigns built on real search data, plus the whole measurement layer: conversion tags, analytics, call tracking, and form attribution. Tracking setup is also available on its own.
Monthly management
Ongoing bid, budget, keyword, and ad copy work, driven by your conversion data. Reporting says what you actually want to know: leads in, cost per lead, and what changed.
Your marketing department. Not your competitor's.
We never work for your competition: one contractor per trade in your service area, full stop. Everything we build runs in your name, optimized against real conversion data.
The account is yours
The ad account sits in your name. You keep the account, the history, and the tracking numbers, even if you leave.
Setup costs nothing
The campaign build and the tracking setup are free. You pay for management, not for getting started.
Landing pages included
Dedicated pages matched to your campaigns, included for as long as we manage your ads.
This is not agency theory, either. I spent five years on the supplier side of the trades, selling HVAC equipment to contractors, before eight years of running search ads. I know what a quoted job is worth and why "impressions" has never paid an invoice.
Get a Free Ads AuditRun your numbers before you spend a dollar
The free calculator shows what a lead is worth in your trade, the most your ads can pay for one, and what a sensible budget looks like. Two minutes, no email.
How an engagement runs
Four steps, in the only order that makes sense.
Intro call
Half an hour on your trade, your service area, and what a good month looks like. If ads are not the right move yet, we say so.
Audit and tracking install
We review whatever exists today, then build the measurement layer: conversion tags, call tracking, and form attribution, tested end to end before a dollar moves.
Build and launch
Campaigns built around the jobs you actually want, pointed at pages built to convert, launched at a budget your margins support.
Manage and report
Ongoing optimization against real conversion data, with plain reporting: leads, cost per lead, and what we changed.
Your ads are only as good as the page they land on
Run perfect ads into a page that loses the lead, and the account takes the blame. Fixing a slow, dated page is often the cheapest optimization available. That is its own service here: landing pages built for Google Ads.
Google Ads questions, answered straight
The things contractors actually ask before working with us.
Why does tracking come before the ads?
Because without it, nobody can tell which keywords produce booked jobs and which just produce clicks. Google optimizes toward whatever you measure. Measure nothing and it optimizes toward nothing. We install tracking first so every change after that is judged on real leads, not guesses.
I already run ads. Can you just look at my account?
Yes. A standalone audit is one of our core offers. We go through your account, your tracking, and the pages your ads point to, then give you a plain-language list of what is working, what is leaking money, and what we would change first. You can take that list to anyone, including us.
Can you set up tracking without managing my ads?
Yes. Tracking setup is its own deliverable. Some contractors have us install the measurement layer and keep running the ads themselves, or keep their current agency. Either way, you own the accounts and the data.
How long until Google Ads produces leads?
Search ads can produce calls in the first week, because you are showing up when someone is already looking. Getting cost per lead down takes longer - usually a few months of feeding real conversion data back into the account. We report plainly the whole way, and nothing is locked into a long contract.
Do you guarantee results?
No, and be careful with anyone who does. Lead volume depends on your market, your season, your budget, and your reputation. What we can promise is honest measurement: you will see exactly what your ads produced and what each lead cost, and you can hold us to that number.
Ready to see what your ads are really doing?
One no-pressure call. Plain answers, and an honest read on whether Google Ads makes sense for your trade and service area.