$2,000
One hundred clicks at $20 each, whatever page they land on.
Landing pages for the trades
Clicks are expensive. Land them well.
Dedicated pages that turn ad clicks into phone calls, always tracking-ready, so you see every lead they produce.
Matched to the ad, one action
Tracking-ready from launch
Included while we manage your ads
When a click costs $20, the page is the whole game
In competitive trades, one Google Ads click can cost $20 or more. Same ads, same budget - the page decides what each lead costs you.
$667 a lead
A dated homepage converts 3 of those 100 visitors into leads.
$222 a lead
A purpose-built page converts 9. A third of the cost, same budget.
Two ways we fix the page problem
Purpose-built pages for your ads, or a tune-up of the page your leads already come through.
Dedicated ad landing pages
One page per service, matched to the ad that sends the click. Fast, focused, asking for one action, and normally noindexed on purpose so it never competes with your main site.
Money-page optimization
Already have a page that brings in most of your leads? We tighten it instead of replacing it: speed, call to action, form length, proof, and tracking. Same traffic, more booked jobs.
What goes into a page that converts
No secret sauce, just the working parts homeowners respond to, in the right order.
- Sticky header with a tap-to-call numberMany visitors just want to call. The number stays one thumb-tap away.
- A headline that matches the adSomeone who clicked "furnace repair" lands on a page that says furnace repair.
- Trust chips and credentials up topLicensed, insured, WorkSafeBC - stated plainly before anyone has to scroll.
- A short form, 3 to 4 fieldsEvery extra field costs leads. Name, phone, and the job is enough to quote from.
- Reviews and real project photosProof beats promises, and homeowners can spot stock photos in half a second.
- A sticky call bar on mobileOn a phone, the next step stays under their thumb all the way down.
- Tracking behind every actionConversion events, call tracking, and hidden fields that record which ad produced each lead.
- A privacy policy linkAd platforms expect it, and it signals a real business.
Why us: pages you can hold accountable
Anyone can promise a page "converts better". We ship every page tracking-ready: calls, form fills, and the ad that produced each one, on the record from day one - the same tracking-first approach behind our Google Ads management. And I spent five years on the supplier side of the trades, selling HVAC equipment to contractors, so pages get built for how contractors actually win work, not for design awards.
How does your current page score?
Paste your URL and get a scored report in about 30 seconds: tracking, conversion elements, trust signals, and what to fix first. No email required.
How a page gets built
Four steps from intro call to a page that reports its own results.
Intro call
The service you want more of, the area you want it in, and what your pages do today. If a tune-up beats a new build, we say so.
Gather the proof
Your photos, credentials, reviews, and service details: the raw material that makes a page believable. We handle structure and copy.
Build, wire, launch
Built mobile-first, tracking installed and tested on every call and form action, approved on your own phone before it takes traffic.
Measure and improve
Once real clicks flow, the data says what to tighten next: headline, form, proof, or speed.
The page is one piece of the funnel
A landing page earns its keep when the right clicks reach it and every lead is counted. We run Google Ads for contractors with tracking installed first, and if the whole site needs the upgrade, we do that too.
Landing page questions, answered straight
What contractors usually ask before we build.
Why not just send ads to my homepage?
A homepage has to serve everyone: past customers, job applicants, suppliers, browsers. An ad click is one person with one problem, right now. A dedicated page that matches the ad, loads fast, and asks for one action converts more of those expensive clicks into calls. At $20 per click, that difference is your ad budget.
What is money-page optimization?
Sometimes you do not need a new page, you need your best existing page fixed. We take the page your leads already come through and tighten it: faster load, clearer call to action, a shorter form, proof where visitors decide, and tracking on every action. Same traffic, more leads.
What does tracking-ready actually mean?
Every page ships with the measurement layer in place: tag management, conversion events on calls and form submits, call tracking support, and hidden attribution fields that record which ad and keyword produced each lead. From the first click, you can see what the page is earning.
Should a landing page rank on Google?
Usually no. A dedicated ad page is built for paid clicks and is normally noindexed on purpose, so it never competes with your main site. Pages meant to rank are a website job, and we build those too.
Do you write the copy and supply the design?
Yes. You supply what only you have: photos of real jobs, your credentials, and your service details. We handle structure, copy, design, and the tracking. You approve everything before it goes live.
Stop paying for clicks the page wastes
One no-pressure call. We look at where your ads land today and tell you straight whether a dedicated page, a tune-up, or neither is the right move.