Lead tracking and Google Search Ads for contractors that want to see where their leads came from.
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Tailored Google Search Ads for contractors

Search ads that pay for themselves.

Stop guessing which ads bring real jobs. We build and manage Google Search campaigns where every call, form fill, and booked job is tracked — so you always know your exact cost per lead.

More leads. Clear tracking, clearer costs, and better visibility into what is working.
Better leads, lower cost.
Know exactly what you're spending per call — and cut the keywords that waste your budget.
01 You get calls and form leads from qualified local searchers
02 Every lead is tracked — call recordings, form sources, cost per conversion
03 We optimize monthly to drop your cost per lead and increase job quality
Built for trades contractors HVAC, plumbing, roofing & more.
Manning Web Company

You run the jobs. We'll show you which ads are booking them.

Portrait of Greg Manning
Full lead reporting Every call and form tracked back to the ad.

How we help local businesses

Simple offer: bring in leads, track them properly, and show what they are costing you.

01

Bring in the right leads

Build campaigns around the services and areas you actually want to sell, not a generic setup.

02

Track where leads came from

Track calls, forms, and lead actions so you can see what came from Google Ads and what did not.

03

Know your cost per lead by service type

So you can push budget toward the jobs that actually make you money.

Did Google Search Ads not work in the past?

Book a call to find out what may have been missing — from tracking, to page setup, to the path between search intent and the actual lead action. Every business and website setup is different, so the right fix is rarely one-size-fits-all.

Tracking gaps

If calls, forms, or key lead actions were not tracked properly, it becomes hard to tell whether ads were underperforming or just under-measured.

Page and offer issues

Sometimes the ad is not the main problem. The landing page, messaging, calls to action, or service-page fit may have been holding it back.

Lead visibility

The long-term goal is a cleaner dashboard view so you can see leads coming through and understand where they came from more clearly.

One place to see every lead and what it cost you.

See leads in one cleaner dashboard view with context around where they came from, how they came in, and which channels are creating real inquiries.

Source visibility

Separate leads that came from Google Ads from leads that came in organically so channel performance is easier to understand.

Lead type clarity

See whether inquiries arrived as calls, form submissions, or other tracked lead actions instead of treating everything as one undifferentiated conversion count.

Cleaner dashboard view

Give the business an easier way to review incoming leads and understand the path from search to inquiry without digging through multiple systems.

Built to optimize the full search-to-lead path.

The goal is not just ad setup. It is to improve the entire path from search intent, to ad click, to landing page, to the user completing a lead action, and then to make that lead flow easier to review in one place.

Contact us

Start with a conversation about your current setup, what has or has not worked so far, and what a cleaner tracking and reporting system could look like for your business.

Call

Book a review call

Use the call CTA to review tracking gaps, page issues, and where leads may be getting lost.

Reporting

Ask about the dashboard

See how Google Ads leads, organic leads, calls, and form submissions can be presented in a simpler dashboard view.

Ready to know your actual cost per lead?

Book a call to look at tracking, page setup, lead flow, and what a cleaner dashboard-based setup could look like for your business.

Book a Call